We believe in being honest, transparent and truthful about the quality of our products. We can only be true to our customers when we are true to ourselves, our partners, our vendors and our science.

Our products are based on scientific research and findings, and all of our claims come from science-based facts. The science is vital, as this holds up the truth behind our brand, products and people.

We are fair, ethical and responsible in all of our our dealings, businesses and communications. Our life principles stand behind our commitment to do what’s right for people.