The Founder

  • Dr. Lv Bei Yu (吕倇钐), PhD

    Dr Lv carries over a decade of experience in Chemistry and medicinal sciences. He holds a PhD in Organic Chemistry from Cambridge University; MBA; BSc (Honours) in Chemistry and Biological Chemistry. His specialties cover organic synthesis, as well as drug design & development. Formerly held Lead R&D roles at P&G and A*Star.

A Mission to True Longevity

Our ethos is based on three core values:

Transparent & Truthful

We believe in being honest, transparent and truthful about the quality of our products. We can only be true to our customers when we are true to ourselves, our partners, our vendors and our science.

Scientifically Driven

Our products are based on scientific research and findings, and all of our claims come from science-based facts. The science is vital, as this holds up the truth behind our brand, products and people.

Ethical & Responsible

We are fair, ethical and responsible in all of our our dealings, businesses and communications. Our life principles stand behind our commitment to do what’s right for people.